Transparency
Platform Disclosure
Last updated: July 13, 2026
In one line: Homeground is a property directory and introduction platform. We publish indicative listings and introduce buyers to the authorised representative responsible for each property. We are not a real estate broker or agent and we never handle money.
Who confirms what
Availability, pricing, promos, financing, eligibility, documents, reservations, negotiations, and closing are confirmed and handled only by the responsible authorised representative for each listing — for example a developer's official sales team, a licensed real estate broker, or an accredited salesperson. Homeground's role ends at the introduction.
Where listings come from
Every listing on Homeground carries four accountability fields:
- Source — who supplied the listing (developer channel, partner agent, owner).
- Representative — the party responsible for confirming details.
- Last checked — the date the information was last reviewed.
- Status — e.g. Indicative, Pre-selling, Needs refresh, Limited data.
Treat every figure as an estimate until the responsible representative confirms it in writing.
How Homeground earns
Homeground may receive marketing fees, referral fees, or advertising payments from participating partners. This never changes the price you pay, and it does not make Homeground a party to your transaction. We do not accept reservation fees, deposits, or any buyer payments.
How your enquiry is handled
An enquiry creates a buyer brief. With your consent, we introduce you to a participating representative who may match your requirements. Your data is handled as described in our Privacy Policy.
Verify independently
- Ask the representative for their PRC licence or accreditation details.
- For pre-selling projects, check the DHSUD licence to sell.
- Confirm title status, inclusions, fees, and turnover dates in writing.
- Never pay anyone who cannot show authority to sell the property.